HW Screen Time | Snoopy

Snoopy is an iconic character that appeared in comics strips, which was created by Charles M. Schulz. His appearance was the main focus of the story for the Peanuts gang, they are consists of kids that populate their individual stories, adventures, and everyday life that relate to people. For 75 years, the Peanuts have continued to be relevant to this day, and they are being celebrated all year round in 2025. But at the heart of the comics strip is Charlie Brown, the ol’ blockhead, and his pet beagle, Snoopy, and sidekick Woodstock. There have been many merchandise produced in their image over the course of the comic strip’s existence, appearing also in various media that include animation and video games.

HW Xtreme Sports | Surf's Up

Hot Wheels has constantly reinvented itself to keep ideas fresh while maintaining its core interest in die-cast cars as its primary identity. There have been several castings that don’t solely focus on the “usual stuff” that would try to appeal to the general public, to catch them putting something that won’t appeal to their regular collectors. It’s an ongoing experiment that other brands don’t have the courage to dive into. Speaking of diving, the Hot Wheels team has produced a non-vehicle type casting that’s human-powered. It’s not even a bicycle, but it was produced before the ill-fated 2020 Tokyo Olympics that commemorate the inclusion of surfing as a sport. This is the introduction of “Surf’s Up.” It’s certainly one of the radical things from Mattel.