HW Xtreme Sports | Surf's Up

Hot Wheels has constantly reinvented itself to keep ideas fresh while maintaining its core interest in die-cast cars as its primary identity. There have been several castings that don’t solely focus on the “usual stuff” that would try to appeal to the general public, to catch them putting something that won’t appeal to their regular collectors. It’s an ongoing experiment that other brands don’t have the courage to dive into. Speaking of diving, the Hot Wheels team has produced a non-vehicle type casting that’s human-powered. It’s not even a bicycle, but it was produced before the ill-fated 2020 Tokyo Olympics that commemorate the inclusion of surfing as a sport. This is the introduction of “Surf’s Up.” It’s certainly one of the radical things from Mattel.