EastWest Bank Unveils New Corporate Image!

01.26.2012 – Change is good and with that things will look new again just like EastWest Bank who had recently had launched a corporate rebranding down to its new color motif which includes a new logo that give us their tagline “We make good things happen.” Indeed. With its new corporate signature signaling changes in its corporate strategy and the transformation of its value proposition that would bring their customers closer with their needs that bring their new brand promise. The new brand is one of the results in depth months of market research and assessment audit by Singapore-based FutureBrand known expert for international branding.