| 01.08.2011 – “Rock DJ” is one of Robbie Williams’ best songs to date and was part of the 2004 Greatest Hits compilation.
It was originally released in the album Swing When Your Winning in 2000 and it was one of the most controversial music videos. In the Philippines that particular video was heavily edited being shown in MTV Asia, Channel V, and the Philippines’ local music station MYX. By far one of the most innovative music videos that captures all the weirdness to the song itself. |
There have been several videos that were uploaded in YouTube but due to copyright they don’t have the audio. But finally through Robbie Williams official YouTube channels managed by VEVO the uncut and unedited music video became available.
The music video was directed by Vaughan Arnell was surrounded with controversy due to its explicit content. The music video is set in a roller disco where Robbie Williams dancing at the center with skating girls around him. He was trying to get the attention of the female DJ (portrayed by Lauren Gold) standing above the stage. Robbie started to strip his clothes and he still didn’t get the attention. He then starts stripping his skin, muscles and organs, too (in heavy makeup), until the only thing that is left from him are his bones which is performed by special effects. In the end, he achieves the DJ's attention and dances with her as a skeleton.
The video ends with titles, reading "No Robbies were Harmed During the Making of this Video". The skinless Robbie is also featured on the single's cover art, as well as on the cover of the DVD release of In and Out of Consciousness: Greatest Hits 1990–2010 in 2010.
Another version of the video shows Williams in a studio recording the song.
The success of this song became Williams’ third number-one single in the United Kingdom. The music video earned the MTV Video Music Award for Best Special Effects in 2006. The seventh most ground breaking ever on MTV despite being controversial which was aired in several countries being edited, but in one country it was banned in Dominican Republic due to allegations of Satanism.
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