HW Art Cars | Bread Box

Hot Wheels is a diecast toy brand produced by Mattel that is heavily featured licensed cars, but not all are based on the real world as the designers have been given free rein to create their own concepts of how it would become a real car. There have been absurdity and wildness to the designs, and that’s one of Hot Wheels’ signature identities that separates itself from the competition. The ideas and designs stand out to also distinguish itself from its sibling brand and former rival Matchbox to be brighter, splashy, and look fast even though the vehicle is unlike you never ever seen on the road. Sometimes it is the absurdity of the design that turns off adult collectors and attracts younger kids. But sometimes there’s a casting that would catch both demographic and say this could work too.